One of the main reasons why a newsletter is considered spam is that it does not meet basic anti spam rules. Below we will see suggestions and actions that should and should not be followed by each user who sends mass mail.
First, we will see what a newsletter should have:
1. There must be From in the email from a real address and related to the site.
2. There must be a link to unsubscribe in case the recipient wishes to stop the update.
3. The respective recipient must have registered on the list where the administrator confirms the registration by sending an activation email. In this way, malicious registrations are avoided.
4. The email must have coherence, correct syntax and spelling.
There are more things that a newsletter should not have and these are the following:
1. The content of the email must avoid words that refer to spam such as Money, Money Back, Credits, Sex, etc.
2. The use and alternation of large fonts, capitals as well as their coloring should be avoided.
3. Avoid using multiple punctuation marks and symbols together such as $$$$$ or #####.
4. The use of bad html code such as export from word to html must be avoided, as well as large buttons and links that prompt you to click on e.g. PRESS HERE
5. The use of large and numerous photos should be avoided.
6. In the title, the words Re or Fwd that refer to an email that is a continuation of others should be avoided.
7. The sending of newsletters to recipients who have not requested it must be avoided.
8. Sending attachments like .exe, .bat, .swf etc. should be avoided.
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