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How to create your first email in Flexmail

Once you have added your contacts to Flexmail, the next step is to create your first email. Flexmail offers three different ways to build emails, allowing you to choose the method that best fits your experience level and requirements:

  • Email Builder
  • Wizard
  • HTML Editor

Before You Begin

Make sure you know:

  • the type of message you want to create
  • whether you want to start from a template or a blank canvas
  • whether you prefer visual editing or HTML editing

If you have already configured your Brand Kit, Flexmail can automatically apply your logo, colors, and fonts to your emails. Read more here: How to setup your Brand Kit in Flexmail


Option 1: Create an Email with the Email Builder

The Email Builder is Flexmail's drag-and-drop editor and is the ideal choice for creating professional, mobile-friendly emails without any coding knowledge.

How It Works

  1. Select Email Builder.
  2. Choose a template or start from a blank page.
  3. Give your email a name and select a category.
  4. Click Begin Building.

Building Your Email

Within the editor, you can:

  • add structures to organize your content layout
  • drag and drop elements such as text, images, and buttons
  • edit content directly within the email
  • preview the email on desktop and mobile devices

Useful Information

  • If you use a template, simply replace the sample content with your own.
  • Emails automatically adapt to mobile devices.
  • You can modify any element at any time.

Option 2: Create an Email with the Wizard

The Wizard provides a guided email creation experience using ready-made Flexmail templates.

It is an ideal option if you want to quickly create a professional-looking email without starting from scratch.

How It Works

  1. Select Wizard.
  2. Choose a predefined or custom template.
  3. Enter an email name and category.
  4. Replace the default text and images with your own content.

What You Can Edit

  • text content
  • images
  • basic layout elements
  • logos and colors, depending on the selected template

Useful Information

  • This is the fastest method for creating an email.
  • It is suitable for users who prefer guided assistance.
  • It offers less flexibility than the Email Builder.

Option 3: Create an Email with the HTML Editor

The HTML Editor is designed for users who want to use their own HTML code or require complete control over the email structure.

How It Works

  1. Select HTML Editor.
  2. Enter an email name and category.
  3. Start from a template or a blank file.
  4. Paste or write your HTML code.

Editing Capabilities

Using the HTML Editor, you can:

  • format text
  • add images
  • edit HTML code directly
  • configure links and tracking settings
  • preview the email before saving

Useful Information

  • This is the best option for advanced users and developers.
  • It is recommended to save your work regularly.
  • Make sure your email includes a working unsubscribe link, especially when editing HTML directly.

Next Step

Once you have created your first email, you can move on to creating your first Segment, allowing you to target specific groups of contacts in your campaigns. Read more here: How Segments work in Flexmail


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