How to setup your Brand Kit in Flexmail

Once your Flexmail account has been activated, the next step is to personalize the platform so it reflects your brand identity. Using the Brand Kit, you can define your logo, colors, and fonts, allowing Flexmail to automatically apply your branding across emails and forms.

What Is Included in the Brand Kit?

The Brand Kit stores your core brand identity elements, including:

• Your logo
• Your primary, secondary, and neutral brand colors
• Your preferred fonts
• Default styling for emails and forms

Once configured, these settings can be automatically reused whenever you create new content.

---

Step 1: Add Your Brand Identity

Start by uploading your company logo and selecting your primary brand color.

Your primary color will be used for elements such as:

• Buttons
• Links
• Icons

Choose a color with sufficient contrast to ensure good readability and visual accessibility.

If desired, you can also add a banner or background image for forms and profile pages. However, it is recommended to focus on your most important brand assets first, such as your logo and primary color.

---

Step 2: Set Up Your Color System

Next, define the colors you want to use throughout your emails.

Flexmail allows you to specify colors for:

• Body text
• Headings
• Button text
• Button backgrounds
• Links

For a consistent design, it is recommended to use:

• One primary color for key actions and highlights
• A few secondary colors for variation and emphasis
• Neutral colors for backgrounds and body text

If needed, you can always customize colors for individual elements directly within the editor.

---

Step 3: Choose Your Typography Settings

In the next step, select your default fonts for:

• Headings
• Body text

Choosing the right fonts helps maintain a consistent visual identity while improving readability across all devices.

Select fonts that are:

• Easy to read on both desktop and mobile devices
• Consistent with your brand identity
• Suitable for headings as well as longer text content

---

Step 4: Save Your Brand Kit

Once your logo, colors, and fonts have been configured:

1. Review all selected settings.
2. Click Save to store your changes.
3. A green confirmation message will appear, indicating that your settings have been saved successfully.

From this point forward, Flexmail will automatically use your Brand Kit settings as defaults whenever you create new emails or forms.

---

Next Step

After setting up your Brand Kit, you can continue with the configuration of Interests or Tags to better organize and segment your contacts. Read more here: How Segments work in Flexmail